Beware of Fake Google My Business Listings

Using Google Maps (also known as the Google My Business section) is a great way to find quality businesses near you. However, if you are looking for a home service that would come to your physical address (such as an HVAC repairman, a plumber, an electrician, or even a garage door repair company) you have to be extremely careful to avoid fake business listings in Google Maps. Unfortunately, the number of fraudulent listings has gone up exponentially over the years, and we hear stories from customers all the time who were led astray by these scam artists.

Fake Garage Door Repair Listings are an Issue on Google

Google has been cracking down on fake business listings since 2017 but the problem still persists until today. In 2018 alone, Google removed more than three million fake business listings but, somehow, scammers still manage to hijack search results for services like plumbing, electrician, garage door repair, towing and other services where the “service man” has to visit your house or go to your current location to perform the “service”

In an article published by the Wall Street Journal in June of 2019, a 67-year-old homeowner who found out that her garage door was stuck took to Google and found a local repair service she had used before. Unfortunately for her, it turned out that the name of the legit business was hijacked by a shoddy repairman and put his own phone number in it. The unsuspecting homeowner was charged $728 for a repair that was so bad it had to be redone.

On June 26, Joy Hawkins posted on twitter “Garage door spam on Google Maps is out of control. I just looked at a SERP where 4/20 of the top listings were real businesses.” Outside pressures like this even prompted Danny Sullivan, Public Liaison for Search in Google, to issue a public statement where he stated that “Yep. We’re aware. I passed along earlier feedback, and I think we should see some improvements to better deal with this coming in the very near future.”

Not Isolated to Garage Door Repair

In the same article from The Wall Street Journal, it showed that a search for plumbers in New York City generated 13 false addresses out of the top 20 Google Maps search results.

It may take some time before Google finally puts a stop to this very bad practice but, judging by Mr. Danny Sullivan’s reply, they (Google) are doing what they can to bring down fake business listings.

How to spot a fake business listing?

The thought of having a scammer come to your house and posing as a repairman is extremely scary. What if he’s not just out to scam you for a couple of hundred bucks? What is he’s planning something more sinister and is just waiting for the right victim?

Even though Google is tracking them, it is nearly impossible to spot every fake business listing that is created every single day. Plus, what’s stopping these scammers from posting new listings after their fake listing is removed? It’s a never ending process and Google needs all the help they can get.

There are tell-tale signs that suggests a listing may be fake.

1.The business name is a keyword instead of an actual business name like;

• • Garage Door Repair + City
  • City + Garage Door Repair
  • Or Affordable + keyword, The Best + Keyword, and the likes.

Unless, of course, it really is their business name or trade name which is highly unlikely.

2. The address does not exist or they do not have an office at the listed address. You may need to use Google maps for this or actually drive to the address if you are suspicious of a business listing.
You’d be surprised to find that some of these fake addresses are abandoned buildings, residential apartments, or has a totally different business in it.

3. They answer the phone with a different business name.

4. The same phone number is used in multiple listings in different locations.

5. Very few (mostly fake) or even zero customer reviews.